“Yes! The primary driver for recycled content is customers. Customers are becoming increasingly aware of the environment and are beginning to base purchases on companies and products that demonstrate responsible environmental practices. Recycled content is an easy environmental attribute for customers to understand. Most people can intuitively see the benefit of RC, where things like carbon footprint are more difficult concepts to measure and communicate to a customer. A secondary driver is legislation and certification – legislation that forces governments or companies to buy GREEN products and certifications which rank and measure companies on environmental criteria (i.e. EPEAT). Mandatory legislation grows every year, and certification will become increasingly important way for customers to understand which products provide the most environmental benefit.”Dean Miller, WW Supplies Recycling Program Manager, Hewlett Packard “It is anticipated that the demand will continue to increase. There are two main drivers for this increased demand. The first is increased customer requirements for the use of “post consumer” content and the second primary driver is the further development of regulatory or quasi-regulatory requirements for the use of “post consumer” content in consumer electronics especially within governmental and educational lines of business” John Gagel, Manager Sustainable Practices, Lexmark International Inc.   What does “Sustainability” mean for you with consideration to your role and responsibility? “Sustainability means developing recycling and recycled content processes for HP that uses an increasingly smaller amount of the earth’s natural resources. Moving towards an end goal of equilibrium where our products use no more resources than are returned at end-of-life. Sustainability also means that developing products and processes which allow the company to remain profitable and solvent.” Dean Miller, WW Supplies Recycling Program Manager, Hewlett Packard. “Sustainability has really become a study of operational efficiency focused on improving the sustainable design of the product including its operational features and functions. This requires a full life cycle focus on the footprint of the product. Sustainability is also a primary focus for Lexmark’s operational footprint for our facilities worldwide with a goal of driving down the use water, energy, generation of waste and greenhouse gases” John Gagel, Manager Sustainable Practices, Lexmark International Inc.